Not having a CTA is like a local car dealership paying for a TV ad without the “Come on down to ______ and see our great deals” at the end.
I like NatureBox – they mail you snacks each month. I bought a subscription for my wife as a Christmas gift because she works from home and likes to snack between meetings/calls. They have good food (although I’m not sure it’s so healthy).
I was excited to see they’re now offered in select Target stores – got a coupon to get a free bag in our last NatureBox. I also got the above flyer to refer a friend. I would definitely have done it, but there was no Call To Action – no “log onto naturebox.com, visit natureboxreferrals.com” – nothing. Now I know that I probably need to log onto the site, but at this point, I’ve lost interest.
Key lesson? Include a CTA on all marketing (especially really expensive print materials!) and make sure you’re providing clear, detailed instructions if there are many steps needed for the person to take the action you want them to take.
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